{"id":308,"date":"2023-09-20T16:51:28","date_gmt":"2023-09-20T22:51:28","guid":{"rendered":"https:\/\/andellac.com.mx\/blog\/?p=308"},"modified":"2024-03-27T16:35:04","modified_gmt":"2024-03-27T22:35:04","slug":"nuevo-logo-pirelli-para-identificar-neumaticos-con-al-menos-un-50-de-materiales-sostenibles","status":"publish","type":"post","link":"https:\/\/andellac.com.mx\/blog\/nuevo-logo-pirelli-para-identificar-neumaticos-con-al-menos-un-50-de-materiales-sostenibles\/","title":{"rendered":"Nuevo logo PIRELLI para identificar neum\u00e1ticos con al menos un 50% de materiales sostenibles"},"content":{"rendered":"\n

DEBUT MUNDIAL DEL P ZERO E, QUE CONTIENE M\u00c1S DEL 55% DE MATERIALES DE ORIGEN BIO Y RECICLADO<\/strong><\/p>\n\n\n\n

LA NUEVA MARCACI\u00d3N PERMITE A LOS CONSUMIDORES RECONOCER AL INSTANTE NEUM\u00c1TICOS M\u00c1S SOSTENIBLES<\/strong><\/p>\n\n\n\n

Mil\u00e1n, 20 de septiembre de 2023<\/em> . Pirelli<\/strong> ha creado un logotipo personalizado para identificar neum\u00e1ticos que contienen al menos un 50% de materiales de origen biol\u00f3gico y reciclado. La nueva marca, que representa dos flechas en un c\u00edrculo y se adoptar\u00e1 en los nuevos productos, subraya el compromiso de Pirelli<\/strong> con el medio ambiente, manteniendo el alto nivel de seguridad inherente a cada neum\u00e1tico producido por la firma italiana. Este nuevo logotipo tambi\u00e9n est\u00e1 dise\u00f1ado como una indicaci\u00f3n clara para los clientes, permiti\u00e9ndoles elegir neum\u00e1ticos m\u00e1s sostenibles.<\/p>\n\n\n\n

La \u00faltima marca Pirelli<\/strong> se utiliz\u00f3 por primera vez en el P Zero E<\/strong>. Este neum\u00e1tico contiene m\u00e1s del 55% de materiales de origen biol\u00f3gico y reciclado en toda la gama<\/strong> en el momento del lanzamiento, seg\u00fan lo certificado por Bureau Veritas: l\u00edder mundial en verificar la conformidad y <\/strong>certificaci\u00f3n en est\u00e1ndares de calidad, medio ambiente, salud, seguridad y responsabilidad social (ISO14021). La verificaci\u00f3n por parte de terceros de materiales ecocompatibles seguir\u00e1 siendo est\u00e1ndar en todos los productos futuros que adopten el nuevo logotipo.<\/p>\n\n\n\n

Giovanni Tronchetti Provera, Responsable de Sostenibilidad y Movilidad Futura de Pirelli<\/strong> , dijo: \u201c Durante varios a\u00f1os, Pirelli ha reducido consistentemente su impacto ambiental: una pol\u00edtica confirmada por todos los principales \u00edndices de sostenibilidad, que han reconocido nuestro compromiso y transparencia tanto en t\u00e9rminos de resultados y \u00e9tica. Por este motivo, por ejemplo, indicamos el porcentaje de materiales sostenibles diciendo “al menos” en lugar de “hasta”. Ahora continuaremos por este camino, que nuestros socios fabricantes de autom\u00f3viles tambi\u00e9n reconocen y aprecian<\/em> \u201d.<\/p>\n\n\n\n

El camino de Pirelli<\/strong> hacia la reducci\u00f3n del impacto ambiental incluye el uso cada vez mayor de materiales sostenibles. El objetivo inicial de Pirelli<\/strong>, fijado para 2025, se ha alcanzado dos a\u00f1os antes gracias al P Zero E<\/strong>. El siguiente paso, fijado para l\u00edneas de productos seleccionadas de aqu\u00ed a 2030, prev\u00e9 el uso de al menos el 60% de materiales de origen biol\u00f3gico y 12% reciclado, con menos del 30% de ingredientes de origen f\u00f3sil. Pirelli<\/strong> pretende mejorar peri\u00f3dicamente estos objetivos gracias a la innovaci\u00f3n tecnol\u00f3gica de todos los diferentes departamentos involucrados en el desarrollo de neum\u00e1ticos.<\/p>\n\n\n\n

Estas innovaciones han puesto en marcha un camino virtuoso tanto a nivel cuantitativo (gracias a porcentajes cada vez mayores de materiales sostenibles) como a nivel cualitativo, a trav\u00e9s de la certificaci\u00f3n de las cadenas de suministro seg\u00fan est\u00e1ndares acreditados internacionalmente.<\/p>\n\n\n\n

En 2021, por ejemplo, Pirelli fue el primero en producir un<\/strong> neum\u00e1tico certificado FSC\u00ae (Forest Stewardship Council\u00ae) que utiliza caucho natural  <\/sub>y ray\u00f3n FSC.<\/strong><\/p>\n\n\n\n

Como resultado, los clientes ten\u00edan la garant\u00eda de que todos los materiales procedentes de los bosques proced\u00edan de plantaciones que promueven la diversidad biol\u00f3gica y, al mismo tiempo, aportan sostenibilidad econ\u00f3mica a las vidas de las comunidades y los trabajadores locales.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

El principal desaf\u00edo en el desarrollo del nuevo P Zero E<\/strong> fue combinar la necesidad de sostenibilidad con el alto rendimiento requerido de un neum\u00e1tico UHP. Este objetivo se alcanz\u00f3 gracias a estos nuevos materiales, que incluyen:<\/p>\n\n\n\n

LIGNINA<\/strong><\/p>\n\n\n\n

La lignina proviene de los desechos de la industria de la pulpa y el papel. La lignina contribuye a la durabilidad del neum\u00e1tico y a la reducci\u00f3n prevista de la resistencia al rodamiento.<\/p>\n\n\n\n

S\u00cdLICE DE CENIZA DE C\u00c1SCARA DE ARROZ<\/strong><\/p>\n\n\n\n

La s\u00edlice de ceniza de c\u00e1scara de arroz se obtiene de los restos del cultivo del arroz. La s\u00edlice se utiliza ampliamente en los compuestos de las bandas de rodamiento para obtener un alto nivel de rendimiento en condiciones h\u00famedas. La s\u00edlice de ceniza de c\u00e1scara de arroz es un buen sustituto de la s\u00edlice de origen f\u00f3sil en este tipo de aplicaciones de bandas de rodamiento.<\/p>\n\n\n\n

NEGRO DE HUMO CIRCULAR<\/strong><\/p>\n\n\n\n

El negro de humo circular se obtiene del aceite de pir\u00f3lisis de neum\u00e1ticos fuera de su vida \u00fatil. La pir\u00f3lisis es una forma de evitar la eliminaci\u00f3n en vertederos de neum\u00e1ticos al final de su vida \u00fatil. El negro de humo se utiliza en compuestos de caucho para optimizar la estabilidad, resistencia y durabilidad de los neum\u00e1ticos.<\/p>\n\n\n\n

POL\u00cdMEROS BIO CIRCULARES<\/strong><\/p>\n\n\n\n

Los pol\u00edmeros biocirculares se fabrican a partir de mon\u00f3meros derivados de aceites de cocina usados \u200b\u200bo de aceite de pir\u00f3lisis de neum\u00e1ticos. Son un sustituto de los pol\u00edmeros de origen f\u00f3sil.<\/p>\n\n\n\n

CAUCHO NATURAL<\/strong><\/p>\n\n\n\n

El caucho natural se obtiene del l\u00e1tex de Hevea Brasiliensis, el \u00e1rbol del caucho. Se trata de un material 100% derivado de biomasa.<\/p>\n\n\n\n

BIO-RESINAS<\/strong><\/p>\n\n\n\n

Las bioresinas son plastificantes derivados de biomasa vegetal como semillas de plantas (girasol o canola) o resinas forestales. Las bioresinas son ingredientes vers\u00e1tiles que proporcionan un mejor equilibrio entre el rendimiento en seco y en h\u00famedo.<\/p>\n\n\n\n

SEDA ARTIFICIAL<\/strong> <\/p>\n\n\n\n

El ray\u00f3n es un refuerzo textil de un neum\u00e1tico, con fibras derivadas de la celulosa.<\/p>\n\n\n\n

\"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

DEBUT MUNDIAL DEL P ZERO E, QUE CONTIENE M\u00c1S DEL 55% DE MATERIALES DE ORIGEN BIO Y RECICLADO<\/p>\n

LA NUEVA MARCACI\u00d3N PERMITE A LOS CONSUMIDORES RECONOCER AL INSTANTE NEUM\u00c1TICOS M\u00c1S SOSTENIBLES<\/p>\n","protected":false},"author":2,"featured_media":311,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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